rogerniner wrote:
.....I need to work on advertising myself better i.e. poster, flyers, etc.......
This is
HUGE! It doesn't matter how great one is if no one knows about it.
My mailing packets are probably the ugliest, most unprofessional you can find- on purpose. They are
MEMORABLE, and I see them on prospective clients' desks months later.
What I have found is that those glossy, technically perfect, corporate look-alike style mailings hit the circular file rather quickly.
I do three pages ( No one wants to read a novel, they just want the facts). The ad/general description of what I do, a reference page listing past and present successful venues and years there, and a personalized "convincer" page tailored to that particular venue. Then I throw in a couple of cards ( one stapled, the other free) and maybe a 1 page 12 month calender, or a pen, keychain, or some other promotional item. All in a page protector, then a 10 x 13 envelope.
DO NOT FOLD PACKETS TO SAVE MAILING COSTS!! It looks like that is exactly what you're doing to the owner. My packets cost a little over one dollar to mail first class. Seriously, isn't just one new gig worth it?
I get 7-10% replies, as opposed to the 2% average.
GO FOR IT!
Oh yeah: You have your own website or Facebook page? That's nice- but don't depend on it for a solid source of leads. Been there, done that, wasted my time.
Don't get me wrong. They can't hurt. However, they are only direct sources if someone
already knows who you are. Otherwise, folks will just be scrolling through pages and sites of your competition before they even GET to you.
However, a web presence must be maintained. My suggestion is to list yourself on as many free sites as you can to keep up on search engines. Some, like
http://www.karaokelistings.com actually bring me a lot of leads- for FREE.
I DO list on Craigslist. Yeah, I know, too many price shoppers and cheapies. The thing is, you can always turn them down, OR even better, sell yourself and your skills for your normal fee. It happens.
Run, Forrest, run- from sites that have different listing levels like Free/Bronze/Silver/Gold. Why? Because any reply
specifically meant for YOU is also sent to all of the competitors on the site that are on an equal or higher level than you.
In other words, though someone has read YOUR listing, and found it to be what they want, the site takes that info and gives it to your competition, making your closing that much harder.