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| Deja' Vu All (sp?) Over Again...... https://mail.karaokescenemagazine.net/forums/viewtopic.php?f=1&t=26521 |
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| Author: | JoeChartreuse [ Wed Nov 07, 2012 12:45 am ] |
| Post subject: | Deja' Vu All (sp?) Over Again...... |
I received an ad for the Karaoke Cloud via e-mail from Mobile Beat. Is it marketed like a trained salesperson would market it? Does it sell on positive points? Does it even mention the quality of the tracks and the mfr. brands involved? Does it mention the range of genres? Does it explain how the service can be of benefit to the KJs' business because of so many tracks being easily available? Does it mention ANY POSITIVE SALES POINTS AT ALL? No- to ALL of the above. Yes, the video shows some good points if one bothers to play it- it's just a commercial after all..., but the ad itself does not, and prioritizes the scare tactic. Here it is in it's entirety: Protect yourself from Karaoke Piracy Lawsuits Hundreds of investigators are out right now, scouring the country for karaoke piracy – your show could already be under investigation This short video explains how Karaoke Cloud Pro gives you access to a terrific library, all the latest releases from major karaoke studios, and frees you from worry over karaoke legalities. Call us now and order your subscription: (XXX) XXX-XXXX Defending yourself from a piracy lawsuit will cost you thousands. Did you know? Hundreds of lawsuits alleging karaoke piracy have already been filed. Hundreds more are in the filing process. More than $1.5 million has already been paid out in settlements. Besides the obvious BS- the lawsuits are not "Piracy" lawsuits- this certainly reminds me of another company. I also question the "1.5 million in settlements". They are attempting to sell tracks that have already been out, not new production. This means that said tracks have probably already been covered by established KJs so there really is no market for it. Sound familiar? Up until now I have had no issues with DT, or even Chartbuster for that matter. I was just hoping that the Karaoke Cloud might be a new, fresh start- even if I wasn't interested in the product. Instead, they have followed in the tracks of SC/GEM. OK, they have started a new venture, and need to get it moving. I get that. But think of it another way: Suppose I am a KJ that hasn't heard of the SC stuff ( believe it or not, those not connected to these forums are pretty much unaware). I see an ad trying to sell this way instead of selling on positive points. My first thought is that the product must be crap if they have to shove it down my throat this way. Another thing. The average settlements weren't a gazillion dollars. From what I understand ( and please feel free to correct me as info varies wildly) the average settlements were well under 10 gs and closer to 4-7,000. If I were a PC KJ ( I'm not), I could take my chances with a $300 pirate drive, or, after a few years, pay the same as a settlement if I wish to have continued access to my library. My guess is that the KJ will take his chances. I dunno. In my opinion, it would be wiser to sell the product on it's own merit, and it does have some for the newer KJ. Large library, product from good brands, instant accessability.. I mean, this is why DT is a separate company from PR- avoidance of negative connotation. So why whould they associate themselves with said negative? I'm sorry, but I see this as incredibly stupid marketing. I would fire whoever agreed to copy SC's GEM marketing and hire a real advertising specialist. What I am posting is not a knock on their idea, but on the moronic marketing. Only my thoughts....your mileage may vary... |
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| Author: | mightywiz [ Wed Nov 07, 2012 6:52 am ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
it's definately a bully/scare tactic...... it's pretty bad when a company has to move to those kind of sales techniques to do business..... |
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| Author: | MtnKaraoke [ Wed Nov 07, 2012 9:55 am ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
I too, am turned off by this kind of marketing. I underwent an audit with CB and was the first in Colorado to become certified (first 10 in the country). I don't like being threatened. I can't believe that someone at Digitrax wouldn't have at least removed the CB certified from their mailing list when sending something like this. I find it insulting to say the least. I've been sitting quietly on the fence. I already have over 9000 CB tracks in my CD+G collection. Digitrax has nothing to offer me at this point. Frankly, I won't be giving them my money, even for new releases. |
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| Author: | DannyG2006 [ Wed Nov 07, 2012 10:24 am ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
MtnKaraoke wrote: I too, am turned off by this kind of marketing. I underwent an audit with CB and was the first in Colorado to become certified (first 10 in the country). I don't like being threatened. I can't believe that someone at Digitrax wouldn't have at least removed the CB certified from their mailing list when sending something like this. I find it insulting to say the least. I've been sitting quietly on the fence. I already have over 9000 CB tracks in my CD+G collection. Digitrax has nothing to offer me at this point. Frankly, I won't be giving them my money, even for new releases. I'm siding with you mtnkaraoke as I too am turned off by their tactics. I won't be signing up for the cloud. In fact I would be willing to call Greg or Gretchen to let them know why they have lost a customer. I now get my new songs via custom disc from All Star Karaoke. |
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| Author: | timberlea [ Wed Nov 07, 2012 12:24 pm ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
So exactly where/what is the threat they are making? I see no threats. I see what we all know is happening out there in writing. I don't see them saying buy us or we'll sue or buy us as we are the only legal type of karaoke. I do see some people's paranoia. Time will tell if this type of advertising will work or not. |
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| Author: | MtnKaraoke [ Wed Nov 07, 2012 1:40 pm ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
C'mon Timberlea... "Protect Yourself from Piracy lawsuits." "Your show could be under investigation now." If that isn't presumptive, then I guess it isn't a threat.  I was audited by this company's predecessor. I believe that I deserve respect and consideration for my efforts. This message conveys neither. I'll just let the paranoia comment slide. |
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| Author: | timberlea [ Wed Nov 07, 2012 1:50 pm ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
The use of "you" and "your" in an ad is general and not specific. |
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| Author: | MadMusicOne [ Wed Nov 07, 2012 3:26 pm ] |
| Post subject: | Re: Deja' Vu All (sp?) Over Again...... |
...Well, I did finally receive their email from earlier today. Now I'm not pulling out any pom-poms here, rooting for DT, but perhaps I didn't feel it as being a threatening or bullying tactic because one of their reps called me a couple of days prior. During the phone call, he didn't ask me if I had received it nor that I would be receiving an email from them. Sure, we chatted for a couple of hours about the industry, from the time of it's inception to now, and of course about their products and services but I never felt like I was being pressured. ...I will say that since the departure of Chartbuster and the way they went out was rather awkward, in my opinion. |
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