Karaoke Scene's Karaoke Forums :: Poll: KJ or Singer?

chrisavis wrote:

Right now, Digitrax isn't even marketing to venue's. In fact, if you read the marketing they are doing right now, it is specifically targeted at the home singer and the Pro KJ...

And how are they marketing to these people? If you are a KJ, then, more than likely, you already have a large library, and subscribing to the Cloud Service is not of any interest to you (let's keep this simple and not turn this into a pro/con argument about their service/s). If you are just a Singer, you might be interested in subscribing to their service for Home Use Only. The question I have is, how are these people being reached? Many of us here (on this Forum) are either established KJs, or have at least hosted a show or two over the past few years. There are some here that have never hosted a show, and have ONLY gone out to shows so that they could sing.

Now, several of us (here on this Forum) have spoken of (and expressed opinions of) the DT Cloud Service. Thus, KJs and Singers here are aware of DT and their Cloud Service. BUT, there are many out there (KJs and Singers alike) that do not have time for (GASP!!!) this Karaoke Forum (or any other Karaoke Forum out there). So, how is DT targeting/marketing/reaching these people?

They are reaching out to singers with email marketing, banner ads on sites, Facebook and other social media, and using KJ's to distribute gift cards.

They are reaching out to hosts in exactly the same ways.

I have not seen any active efforts to reach out to venues directly.

-Chris

Well....how long was Chartbuster around? Don't you think the CB had a pretty well established email distribution list already?

... I however am interested in the new releases that they put out. I am pretty impressed with their graphics and sound to be honest over any crap that I currently subscribe to. Also, the cards they have available to pass out for our customers and their own personal home use intrigues me as well...

chrisavis wrote:

Well....how long was Chartbuster around? Don't you think the CB had a pretty well established email distribution list already?

I never received any e-mails from Chartbuster Karaoke... ever. But, then again, I'm only 1 person.

We have had nearly 400 views and only 43 total votes cast. What are you if you are not a singer or a KJ (DJ)?

I have long suspected that 80% of the activity on KS was driven by less than 10% of the registered accounts. I have also long suspected that it was the KJ's more than the singers that drive that same activity. This poll seems to affirm those suspicions.

-Chris

We have had nearly 400 views and only 43 total votes cast. What are you if you are not a singer or a KJ (DJ)?

Well I'm the second singer. Is there a third one out there? Maybe we could sing Creeque Alley by the Mamas and Papas.

Author:	Cueball [ Sat Dec 01, 2012 8:57 pm ]
Post subject:	Poll: KJ or Singer?
Are you a KJ or a Singer? If you own your own library and equipment (or have rented any part of it from another source), and you have hosted even 1 show, then please consider yourself to be a KJ.

Author:	Cueball [ Mon Dec 03, 2012 5:50 pm ]
Post subject:	Re: Poll: KJ or Singer?
The following is the reason I put up this poll (re-posted from another topic thread): cueball wrote: chrisavis wrote: Right now, Digitrax isn't even marketing to venue's. In fact, if you read the marketing they are doing right now, it is specifically targeted at the home singer and the Pro KJ... And how are they marketing to these people? If you are a KJ, then, more than likely, you already have a large library, and subscribing to the Cloud Service is not of any interest to you (let's keep this simple and not turn this into a pro/con argument about their service/s). If you are just a Singer, you might be interested in subscribing to their service for Home Use Only. The question I have is, how are these people being reached? Many of us here (on this Forum) are either established KJs, or have at least hosted a show or two over the past few years. There are some here that have never hosted a show, and have ONLY gone out to shows so that they could sing. Now, several of us (here on this Forum) have spoken of (and expressed opinions of) the DT Cloud Service. Thus, KJs and Singers here are aware of DT and their Cloud Service. BUT, there are many out there (KJs and Singers alike) that do not have time for (GASP!!!) this Karaoke Forum (or any other Karaoke Forum out there). So, how is DT targeting/marketing/reaching these people? Let's see now... 29 KJs and 1 Singer (based on the criteria I gave in the poll). I think that it would be fairly safe to say that of the 29 KJs (in this poll), most of us are not interested in subscribing to DT's Cloud Service for professional use, mainly BECAUSE we already have a large library, and subscribing to DT's CS would really only duplicate what we already own in our collection/s. That would leave the Home Singer/s that DT would be looking to market. Well, with ONLY 1 Singer (in this poll), how is DT reaching out to the Singers

Author:	chrisavis [ Mon Dec 03, 2012 7:12 pm ]
Post subject:	Re: Poll: KJ or Singer?
They are reaching out to singers with email marketing, banner ads on sites, Facebook and other social media, and using KJ's to distribute gift cards. They are reaching out to hosts in exactly the same ways. I have not seen any active efforts to reach out to venues directly. -Chris

Author:	TroyVnd27 [ Mon Dec 03, 2012 7:54 pm ]
Post subject:	Re: Poll: KJ or Singer?
chrisavis wrote: They are reaching out to singers with email marketing, banner ads on sites, Facebook and other social media, and using KJ's to distribute gift cards. They are reaching out to hosts in exactly the same ways. I have not seen any active efforts to reach out to venues directly. -Chris Something just doesn't seem right with DT. Very secretive (it seems). Very difficult to get any information from them. And, much of the contact is done via telephone. It just seems that they're hiding something from someone. Or is it just my imagination?

Author:	chrisavis [ Tue Dec 04, 2012 6:53 am ]
Post subject:	Re: Poll: KJ or Singer?
I don't like being forced into getting on the phone with them. I would rather it simply be an option. But I see that as a sales tactic more than anything else. If they get you on the phone, they can get you talking to a salesperson. They can feel you out for what you want and make a pitch. If they do it right they can also develop a good rapport. But I like full self-service and instant gratification when I want it. -Chris

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Author:	gretchen [ Tue Dec 04, 2012 8:06 am ]
Post subject:	Re: Poll: KJ or Singer?
As you guys know I have been here on the forum. We are not being secretive. Anything that has been asked has been answered out in the open. As I stated before, if you have a question just ask me and I will do my best to get you an answer. And Yes, I consider myself a KJ also. -Gretchen

Author:	Cueball [ Tue Dec 04, 2012 12:45 pm ]
Post subject:	Re: Poll: KJ or Singer?
chrisavis wrote: They are reaching out to singers with email marketing, banner ads on sites, Facebook and other social media, and using KJ's to distribute gift cards. They are reaching out to hosts in exactly the same ways. I have not seen any active efforts to reach out to venues directly. -Chris How would they be reaching out to Singers via e-mail? Wouldn't they need to have their e-mail addresses in the first place? When did they get these Singers e-mail addresses? How did they get them? Or is it generalized SPAM that EVERYONE is receiving (your every day average person, who knows nothing about Karaoke) because DT paid for a mailing list from (let's say) Hulu.com? OK, I'll give you the point on Banner ads on sites like Facebook, etc... That's something that can be used to reach out to everyone who logs in, and if they're interested, they'll hyperlink on the banner ad. As for using KJs, well, if what I said in my previous post holds any water, then many of the established KJs probably wouldn't be interested in DT's CS, therefore, they probably wouldn't be interested in responding to DT to receive free gift cards to give out, because they don't want to be bothered with further e-mail promotions or information from them.

Author:	simpmech [ Tue Dec 04, 2012 1:45 pm ]
Post subject:	Re: Poll: KJ or Singer?
Cue, I agree that the majority of us will not be interested in their full library as we already have ours built up. I however am interested in the new releases that they put out. I am pretty impressed with their graphics and sound to be honest over any crap that I currently subscribe to. Also, the cards they have available to pass out for our customers and their own personal home use intrigues me as well. Just another opinion and a different way to view some other options.

Author:	chrisavis [ Tue Dec 04, 2012 4:06 pm ]
Post subject:	Re: Poll: KJ or Singer?
cueball wrote: How would they be reaching out to Singers via e-mail? Wouldn't they need to have their e-mail addresses in the first place? When did they get these Singers e-mail addresses? How did they get them? Or is it generalized SPAM that EVERYONE is receiving (your every day average person, who knows nothing about Karaoke) because DT paid for a mailing list from (let's say) Hulu.com? [/quote] Well....how long was Chartbuster around? Don't you think the CB had a pretty well established email distribution list already? And yes.....they may very well buy lists from 3rd parties. -Chris

Author:	Cueball [ Wed Dec 05, 2012 7:35 am ]
Post subject:	Re: Poll: KJ or Singer?
chrisavis wrote: Well....how long was Chartbuster around? Don't you think the CB had a pretty well established email distribution list already? I never received any e-mails from Chartbuster Karaoke... ever. But, then again, I'm only 1 person.

Author:	Cueball [ Wed Dec 05, 2012 7:37 am ]
Post subject:	Re: Poll: KJ or Singer?
simpmech wrote: ... I however am interested in the new releases that they put out. I am pretty impressed with their graphics and sound to be honest over any crap that I currently subscribe to. Also, the cards they have available to pass out for our customers and their own personal home use intrigues me as well... Good point. Simpmech... have you actually purchased some of DT's new releases, or did you just hear some sampling of their stuff?

Author:	chrisavis [ Wed Dec 05, 2012 8:41 am ]
Post subject:	Re: Poll: KJ or Singer?
cueball wrote: chrisavis wrote: Well....how long was Chartbuster around? Don't you think the CB had a pretty well established email distribution list already? I never received any e-mails from Chartbuster Karaoke... ever. But, then again, I'm only 1 person. I received several emails from them in the final months they were around. I only signed up with them when I bought the 12000+ drives. I know a few other KJ's that used to receive the occasional email from them. The fact is, if you registered with their online portal, they collected an email address. That stuff is gold to marketers and I can't imagine that DT didn't obtain that list as a part of the deal. What they do with it is up to them. -Chris

Author:	simpmech [ Wed Dec 05, 2012 9:34 am ]
Post subject:	Re: Poll: KJ or Singer?
@Cue, i have not actually downloaded other than view the free songs currently available on their site, BUT I was able to order some on a custome disc b4 they were removed from the site. Great quality. I will be pursuing the new tracks, at least once to see how they are.

Author:	mrmarog [ Wed Dec 05, 2012 11:04 am ]
Post subject:	Re: Poll: KJ or Singer?
We have had nearly 400 views and only 43 total votes cast. What are you if you are not a singer or a KJ (DJ)?

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Author:	chrisavis [ Wed Dec 05, 2012 11:50 am ]
Post subject:	Re: Poll: KJ or Singer?
I have long suspected that 80% of the activity on KS was driven by less than 10% of the registered accounts. I have also long suspected that it was the KJ's more than the singers that drive that same activity. This poll seems to affirm those suspicions. -Chris

Author:	Brian A [ Wed Dec 05, 2012 12:42 pm ]
Post subject:	Re: Poll: KJ or Singer?
mrmarog wrote: We have had nearly 400 views and only 43 total votes cast. What are you if you are not a singer or a KJ (DJ)? Not a kj, not a singer but just a karaoke enthusiast who enjoys reading posters’ bickering back & forth especially in legalities’ threads. Sorry, mrmamrog, just can’t resist.

Author:	seattledrizzle [ Thu Dec 06, 2012 10:13 pm ]
Post subject:	Re: Poll: KJ or Singer?
Well I'm the second singer. Is there a third one out there? Maybe we could sing Creeque Alley by the Mamas and Papas.

Author:	ripman8 [ Fri Dec 07, 2012 10:35 am ]
Post subject:	Re: Poll: KJ or Singer?
chrisavis wrote: I have long suspected that 80% of the activity on KS was driven by less than 10% of the registered accounts. I have also long suspected that it was the KJ's more than the singers that drive that same activity. This poll seems to affirm those suspicions. -Chris Pareto 80/20 principle.

Author:	ripman8 [ Fri Dec 07, 2012 10:36 am ]
Post subject:	Re: Poll: KJ or Singer?
mrmarog wrote: We have had nearly 400 views and only 43 total votes cast. What are you if you are not a singer or a KJ (DJ)? Then you are a "I can't be bothered by some lame poll". Not that I think it's lame mind you!

Author:	Brian A [ Fri Dec 07, 2012 10:48 am ]
Post subject:	Re: Poll: KJ or Singer?
seattledrizzle wrote: Well I'm the second singer. Is there a third one out there? Maybe we could sing Creeque Alley by the Mamas and Papas. You’ll need another one from the pool. Preferably female to complement four count – Mamas. I’ll be one of the Papas (although I’ve been called a mother at times).