Karaoke Forums

Dan, I have no idea how much this add is going to cost you but it seems to me you could be more cost effective by sending your potential clients a promo package by direct mail(or better yet, drop it off in person). You have no idea if your target market is even going to see the add in the mag. I'm sure you have a good idea of the venues in your market that could(or already)have karaoke. Start there.

If you go with this add(or my idea) it may ruffle a few feathers with other KJ's. Be prepared for that.

Good Luck,

Mojo

Dan I liked everything about the add except the "Find a better Karaoke Host" line on the check list. I think you hit your target with everything else in the ad anyway and a line like that has the potential to turn off potential clients as it paints you in a bad light. I'd change the line to something that's not insulting to the existing KJ like "Find a GREAT Karaoke Host" and your ad would be spot on.

Just my 2 cents, take them for what they're worth.

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DJ Tony
Let It Rip Karaoke

My first thought was why target just one avenue. Why not make the ad more wide spread to cover everyone? I assumed Dan has done this in the past and was looking for a different spin on things. I like his aggressive approach to business. I'd just hate to see him shoot himself in the foot by being to aggressive.

Things that catch my eye in an add is when it has something different about it. A catchy headline ect....

I still like the idea of targeting owners of venues. I've never seen an ad for a karaoke business that said, " We concentrate on making your business better". Isn't that why venues hire you any way? I would think that would be music to any owners ears. Entertainment that actually cared about how much money they bring in and not just setting up, doing the gig and leaving.

I'm not against the idea - just the wording

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Yes it is.
That does seem to be overlooked a little here.

See, now I think that would be TOO aggressive. I don't want to out-and-out pitch against an individual's show. I'm more interested in having the bar owner make the first move after seeing my availability. I want them to be the ones to make the call whether they need a "better" host, or they're already satisfied with the one they have.As this publication is distributed exclusively in karaoke bars, and has ads from all the major players in karaoke entertainment, I'm pretty sure that owners who want to keep up with the competition read it. I want to work with hands-on owners/managers who take an active interest in their entertainment.Too bad, so sad...for THEM! Again, hosts who go above and beyond in their performance and promotion have nothing to worry about. Did you know one of the most effective advertising tacts is fear? It may not result in an immediate gig, but might certain open a dialogue with some karaoke bar owners who want to know what I do that's "better". They may not have an opening now, but would put me on their radar.I don't understand how that would turn off potential clients. Doesn't every bar owner want the best host they can hire? I think if nothing else, it will make some bar owners curious enough to call me. If I can't get a face-to-face "at bat" ... how can I hit a home run?

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As a general rule, no. They want one that's just "good enough."

Good enough to get bodies in the door, and not have the customers complain about how crappy the show is.

Good enough to be competent, but not to command a higher than average price.

Hiring the best - or even the above average - costs more in the short run, and very few owners or managers are able to grasp the fact that higher initial investment for a proven, higher quality product often results in a faster ROI, and exponentially higher profit in the long run.

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Dave's not here.

Yeah that seems to be the trend. Bar owners don't seem to care about the best they can hire, they want the best the money they are willing to spend will get them.

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LIKE Lonman on Facebook - Lonman Productions Karaoke & my main site via my profile!

It's all about the money for the bar, so if they can get you cheaper advertise that. I'd take a catalog of 100,00+ up to date songs from a pirate with cheaper rates.

Why does it paint you in a bad light? Here are a few reasons as I consider this from the bar owners perspective. These are things the could likely run through their minds after reading your ad:

1. "Wow, that's a pretty bold statement, he's awful arrogant"
2. "Well if he thinks he's so great I'm sure that comes with a price"
3. "Who is this guy to judge my Karaoke host"

The third one is the one I'd actually be most concerned about. Making a statement like that, going right at the throat, is going to put these potential clients on the defensive. Even if they don't like they're Karaoke Host, no one likes being told that what they have is sub-par. I could see your ad actually pushing them mentally to defend their existing KJ and they'll then remember your name for the wrong reason.

Again just my 2 cents worth, take it for what it's worth. But if it were my business, I'd change that line.

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DJ Tony
Let It Rip Karaoke

What if you just changed it to say :

Time to hire some profitable entertainment

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[shadow=pink][glow=deepskyblue]. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[updown]~*~ MONKEY BUSINESS KARAOKE~*~ [/shadow][/updown][/glow]

I'd take a not-so-close-up picture of myself, and remove the American Idol looking neon sign from the ad.....but that's just my opinion.

I like the concept , but I'll offer some suggestions.
Don't put an ad in any magazine or paper for this.
Find 10-20 venues that have Karaoke and maybe of interest to you.
Call them and find out WHO is the decision maker.
Send that person a letter detailing the benefits of Dangerous Dan Karaoke
Follow up the letter with a CALL and make an appointment to meet and discuss your plan to increase their business. REMEMBER ... An owner could care less about NUMBER OF SONGS YOU HAVE - TYPE OF EQUIP YOU USE - WHETHER YOUR HOSTS SING TOO MUCH OR NOT. They are interested in only increasing the patrons in the bar or cutting the COST of Karaoke ( #2 is not an option for you). Unless they are unhappy with the CURRENT KJ it will be a difficult sell. If you don't have immediate succes make sure you leave them with business cards and enough information to contact you if something comes up. SOMETIMES KJs just quit. Be carefull of making promises you CAN'T KEEP. ( ditch the picture )

And, why does this show up when I click on your picture?

http://photos4.meetupstatic.com/photos/ ... 60455.jpeg

Your ad would make a bigger impression if it had a few more facts and few less of your claims/opinions. Who can attest to your greatness besides you?

Dan if you are going with the ad as is - Good luck and let us know how it goes.

I know you're pretty stead fast in your ideas, but at the very least I would switch the " We're Your Promotional Partners" line as your first point. I think that is what the owners are most interested in and what will catch their eye. Good luck !

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[shadow=pink][glow=deepskyblue]. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
[updown]~*~ MONKEY BUSINESS KARAOKE~*~ [/shadow][/updown][/glow]

!! Is that Meatloaf's daughter?

Must be..

I agree with that thought.

I like the "Find a GREAT Karaoke Host" line. Sometimes the simple one or two line ads work well. A local KJ company around here back in the 90s just had a small ad that said "Looking for some great fun for your patrons? Consider Karaoke" then he just added the phone #. Simple, direct. They were at that time the biggest company around these parts.

The final artwork had to be turned in before I started this thread, so that's what I'm going with. What I'm hoping is that it creates enough curiosity for my phone to ring. Let's face it, advertising can only do so much. If you can't gain the confidence of your customer that you can deliver what you say you're going to deliver, it's no sale.


That may have been the case 10-15 years ago when karaoke was a novelty and only a few bars had it. I've been a professional mobile DJ for 30 years and can attest that in the late 70s and 80s demand was huge because everyone and their brother didn't own the records, and later CDs. Now with digital music, laptop software and file sharing, you have to go a little further in your advertising as to WHY they should call YOU, and not the next person.

I'll let you know how things go!

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