http://www.nbcnews.com/technology/ingam ... -6C9693066With just two employees, brothers Patrick and Daniel Klug, Greenheart Games is the spitting image of an independent game studio — passionate, frantically overworked and exceedingly vulnerable to online piracy. Lacking the funds to protect against intellectual property theft, the brothers came up with a unique way to teach pirates a lesson in its debut title, "Game Dev Tycoon."
Along with the $8 game's official release late last month, Greenheart also sent a "cracked" version of the game to sites frequented for illegal downloads. As the name "Game Dev Tycoon" implies, Greenheart's first title is a business simulator in the tradition of "SimCity" or "Rollercoaster Tycoon." Both versions of "Game Dev Tycoon" seemed identical, except for one key difference: People playing the pirated copy would eventually be onset by virtual pirates of their own.
"We are not wealthy and it's unlikely that we will be any time soon," wrote co-creator Patrick Klug in a blog post, "so stop pretending like we don't need your 8 dollars! We are just two guys working out butts off, trying to start our own game studio to create games which are fun to play."
In the cracked version, after a few hours of normal gameplay, players receive the following message, a dismal sales report:
Boss, it seems that while many players play our new game, they steal it by downloading a cracked version rather than buying it legally. If players don't buy the games they like, we will sooner or later go bankrupt.
Pirate justice follows swiftly. Players's studios start to hemorrhage money, and any new games created become increasingly vulnerable to illegal downloading. Eventually, the entire game company goes bankrupt.